See This Guy? Michael Dubin

Michael Dubin, Dollar Shave Club

Disrupting an entire industry? Changing men's stubborn grooming habits? Dancing with bears? Yep, all part of Michael Dubin's plan.

What would you do if someone told you they had a garage filled with 250,000 twin razors? 

If you're Michael Dubin, a former improv comedian, you get to selling.  

He saw an opportunity to sell the razors online, but with a hook: create a low-cost subscription service to refill the blades each month.

He invested his life savings of $35,000 and set about on the unlikely task of changing the buying habits of notoriously-stubborn adult males. With no real budget for marketing, he got creative - and made a simple, funny, minute-and-a half YouTube a cost of $4,500. 

He got 5,000 subscribers on Day One.

Four years and 20 million video views later, Dollar Shave Club has attracted millions of loyal users, turned an entire industry on its head and, oh yeah, just sold to Unilever for $1 Billion.

Not bad for a guy who was told repeatedly what a horrible idea this was.




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John Lavallo57 Posts

John is Columbia Business School MBA with expertise in marketing, business leadership, and law. John is a successful entrepreneur who took his first company public. He currently resides in New York City.